Dessert Goals tickets sell out in minutes


An event this sweet was sure to sell out fast.

Tickets for New York City’s “first-ever dessert festival” went on sale Tuesday at noon. By 12:25 p.m., a dissapointing "SOLD OUT" appeared next to the $15 general admission tickets at dessertgoals.com. Early bird tickets sold out in 15 minutes, according to the festival. 

Workshop tickets, which run for $50 and also went on sale on Tuesday, are listed as "unvailable."

Dessert Goals will feature 20 vendors from around the city at the Brooklyn event space Dobbin Street from noon to 6 p.m. on Oct. 23.

Those lucky enough to nab tickets can expect tastings, as well as dessert workshops and an Instagram-primed garden decked out with dessert photography.

Dessert Goals announced a lineup of six additional vendors slated to bring treats to the event on Tuesday before tickets were released. Doughnut Plant, Bittles, Cookie DŌ, Joey Bats, Butter Lane and Plenty of Good Provisions will now be participating. 

Previously announced vendors include bubble tea purveyors Boba Guys, the Brooklyn cafe Baba Cool, Wowfulls (makers of Hong Kong egg waffles), ice cream sandwich store Melt Bakery and Mini Melanie, the shop behind Instagram-friendly mini cakes and jewel truffles.

 

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